From Curiosity to Confidence in Gen AI.

Asahi Lifestyle Beverages
Sector: FMCG
Stage: Activation
Deliverables: AI Immersion Day, hands-on training, use-case roadmap

In a single-day immersion, we up-skilled 30 ALB marketers and surfaced a prioritised AI roadmap that will turbo-charge product innovation and campaign delivery.

INTRODUCTION

G’Day Group—operators of over 300 holiday parks across Australia—came to us with a clear intent: become AI-capable, fast. What started as a generative AI training day evolved into a long-term capability uplift, culminating in a custom-built internal assistant, Disco, now used daily by their marketing team.

VISION

Embed AI into the team’s day-to-day—seamlessly and meaningfully. Not as a novelty, but as a core capability that empowers faster, smarter, more creative marketing.

More additional vision words go here. We’ll need if we need this. Might add more detail like this.

Training workshop

From Sci-Fi Hype to Brand-Safe AI Awareness

We designed a full-day immersive workshop held at G’Day Group’s Adelaide HQ, combining structured walkthroughs with hands-on challenges. The session was fast, fun, and practical—focused on solving actual business tasks with new tools.

Shifted 30 marketers from AI scepticism to excitement—grounding the hype in their own category and craft.

“The Immersion Day blew our minds—by lunchtime the team was already producing campaign-ready copy and visuals with AI. The structured roadmap means we can keep the momentum going.”

Lahnee White

Head of Marketing, Asahi Lifestyle

Beverages

Hands-On Training

Turning Concepts Into Creative Output in Real Time

With inspiration fresh, teams dove straight into AI tools. Using ChatGPT, Firefly, and Gemini, they tackled a real marketing task: drafting a new product concept. In under an hour, they had rough copy, campaign headlines, visual directions, and alt ideas—all generated, iterated, and shared collaboratively.

Hands-On Training

From Inspiration to a Scored, Actionable AI Roadmap

The day ended with a structured design-thinking session. We mapped over a dozen use cases across the marketing funnel—ideation, activation, reporting—and scored each for impact and feasibility. The team aligned on a shortlist of quick wins, which now feed directly into ALB’s broader AI Roadmap.

Dozens of ideas prioritised and shortlisted of Gen AI initiatives—ready for squad testing and scale.

SOLUTION

We designed and ran a full-day Gen AI Immersion for ALB’s entire marketing team. The experience blended brand-relevant demos, hands-on training, and structured roadmap design—resulting in 30 people trained, real campaigns prototyped, and a clear next step for operational rollout.