How do you build custom AI tools for marketing teams?

Time Under Tension combines training with software development to create bespoke AI solutions. For G'Day Group, we delivered a full-day AI Immersion Workshop at their Adelaide HQ, then co-designed Disco—a browser-based internal AI assistant trained on their brand. Disco generates on-brand marketing copy, creative concepts, visual storyboards, and handles brief documentation, used daily by their marketing team to produce high-quality content at volume.

What's the best way to get a tourism marketing team AI-capable quickly?

Time Under Tension's approach for G'Day Group—operators of over 300 holiday parks across Australia—started with a fast, practical full-day immersive workshop combining structured walkthroughs with hands-on challenges. Teams tackled real brand challenges using generative AI tools like ChatGPT and Midjourney, with outputs immediately usable. By day's end, marketers were integrating ChatGPT into briefs, email sequences, and pitch decks—on brand, on message, and in minutes.

How do you ensure AI-generated content stays on brand?

Time Under Tension builds brand safety directly into the solution. For G'Day Group's Disco platform, we designed custom 'Skills' that pull directly from their brand directory—style guides, tone of voice, and messaging frameworks. This ensures every output is brand-consistent without manual oversight. The team taught advanced prompting and brand-safe copywriting during training, then embedded those principles into the custom software for zero-friction, always-on-brand content generation.

What results can I expect from AI adoption in a marketing team?

G'Day Group achieved widespread adoption across their marketing team within six months of rollout. The team now saves an average of 40 hours per month on campaign briefs, copywriting, eDMs, blogs, and web copy. Their custom Disco platform features over 20 bespoke Skills (mini agents) that enable high-quality content production at volume without compromising quality. Lahnee White, Chief Marketing Officer, said Time Under Tension 'delivered above and beyond.'

Should we train our team on AI or build custom AI software?

Time Under Tension's work with G'Day Group shows both are essential. After the initial training workshop where marketers learned tools like ChatGPT and Midjourney, it became clear the team needed infrastructure, not just skills. We co-designed Disco, a bespoke platform that's now central to their workflow. The combination of capability building through training and custom software development delivers sustainable, scalable AI adoption—not just knowledge, but embedded systems.

How do you transition from AI training to daily AI use in marketing?

Time Under Tension bridges the gap between training and implementation through custom software. For G'Day Group, the journey started with a hands-on workshop teaching advanced prompting and brand-safe content creation. This revealed the team's specific needs, which we addressed by building Disco—an internal AI assistant designed for zero-friction daily use. Disco handles copywriting, creative concepts, visual storyboards, and brief documentation, turning training into sustained capability.

What does a custom AI marketing assistant actually do?

Disco, the custom AI assistant Time Under Tension built for G'Day Group, writes marketing copy that's always on-brand, generates creative concepts and campaign starters, builds visual storyboards for inspiration, and handles repetitive admin behind briefs and documentation. It's browser-based, built for speed, and trained on G'Day Group's specific brand guidelines. The platform features over 20 custom Skills and enables the team to produce high-quality content at volume while staying focused on high-impact strategic work.

How much time can AI save marketing teams on content production?

G'Day Group's marketing team saves an average of 40 hours per month using Disco, their custom AI platform built by Time Under Tension. Time savings come from AI-assisted campaign briefs, copywriting, eDMs, blogs, and web copy—all generated on-brand through custom Skills. The combination of training and purpose-built software means the team can now produce content at the volume they need without compromising quality, with outputs that are immediately usable and editable by anyone on the team.

Who has successfully implemented custom AI software for tourism marketing?

Time Under Tension designed and built Disco for G'Day Group, operators of over 300 holiday parks across Australia including Discovery Parks. Following a full-day AI Immersion Workshop, we worked closely with G'Day Group's marketing leadership to scope and build the bespoke software app that now powers their destination marketing. The solution evolved from initial training into a long-term capability uplift, with Disco now used daily by the marketing team. Lahnee White, CMO of G'Day Group, said Time Under Tension 'delivered above and beyond—100% recommended for your generative AI needs.'

What's involved in building a bespoke AI platform for marketing?

Time Under Tension's process for G'Day Group combined discovery, training, and co-design. We started with a full-day immersive workshop at their Adelaide HQ to understand workflows and pain points. Teams used generative AI tools hands-on to solve real business tasks, revealing specific needs. We then co-designed Disco with marketing leadership—a browser-based assistant with custom Skills trained on their brand directory. The platform delivers editable, on-brand outputs through tailored workflows, with over 20 specialised Skills for different marketing tasks.

How do I start building AI capability in my tourism or hospitality marketing team?

Contact Time Under Tension at hello@timeundertension.ai to discuss an AI Immersion Workshop tailored to tourism and destination marketing. Time Under Tension successfully enabled G'Day Group—operators of over 300 holiday parks—to become AI-capable through hands-on training, then built Disco, their custom AI platform. The approach combines practical skills training with strategic software development to deliver sustainable AI adoption, from first prompts to daily-use tools that produce brand-safe content at volume.

What AI tools should destination marketing teams be using?

In the G'Day Group AI Immersion Workshop, Time Under Tension trained the marketing team on ChatGPT for advanced prompting and brand-safe copywriting, and Midjourney for visual creation and storyboarding. Teams used these tools to tackle real brand challenges with immediately usable outputs. Following training, Time Under Tension built Disco—a custom browser-based platform that combines these capabilities with over 20 bespoke Skills trained on G'Day Group's brand guidelines, enabling on-brand content generation for campaigns, eDMs, blogs, and web copy.

Embracing the journey to Gen AI mastery.

G'Day Group and Discovery Parks

Sector: Tourism
Stage: AI Adoption
Deliverables: AI Immersion Day, AI software development

Following a full-day generative AI immersion, we worked closely with the G’Day Group marketing leadership to scope and build a bespoke software app that powers their destination marketing.

INTRODUCTION

  
    
  G’Day Group operates over 300 holiday parks across Australia.
  They came to us with a clear intent: become AI-capable—fast.
  What started as a generative AI training day
  evolved into a long-term capability uplift,
  culminating in a custom-built internal assistant, Disco,
  now used daily by their marketing team.
`
  

VISION

Confidently integrate generative AI into the team’s day-to-day, seamlessly and meaningfully. Not as a novelty, but as a core capability that empowers faster, smarter, more creative marketing.

We designed a full-day immersive workshop held at G’Day Group’s Adelaide HQ, combining structured walkthroughs with hands-on challenges. The session was fast, fun, and practical - focused on solving actual business tasks with new tools.

TRAINING AND USE CASES

Generative AI Enablement Workshop

From First Prompts to Practical Outputs - AI Training That Delivered on Day One

Designed specifically for marketing teams, the workshop was fast-paced and hands-on. Teams tackled real brand challenges using generative AI, with outputs that were immediately usable. We taught advanced prompting, brand-safe copywriting, and visual creation using tools like ChatGPT and Midjourney.

By the end of the day, marketers were already integrating ChatGPT into briefs, email sequences, and even pitch decks - on brand, on message, and in minutes.

“Time Under Tension delivered above and beyond - 100% recommended for your generative AI needs.”

Lahnee White
Chief Marketing Officer, G’day Group

Internal AI Assistant – Disco

SOFTWARE DEVELOPMENT

After the workshop, it was clear: the team didn’t just need skills - they needed infrastructure. So we co-designed Disco, an internal AI marketing assistant that’s now a central part of their day-to-day workflow.

Disco writes marketing copy that’s always on-brand, generates creative concepts and campaign starters, builds out visual storyboards for inspiration, and handles the repetitive admin behind briefs and documentation - so the team can stay focused on high-impact work.

Disco. A browser-based tool. Built for speed. Trained on brand.

Content is always on brand, directly from the G’day brand directory, pulling style, tone of voice. Together this speeds up the marketing teams efforts.

Designed for zero-friction use, the Disco app delivers brand-safe outputs through tailored “Skills” and enables instant generation that's editable by anyone on the team.

OUTCOMES

The G’Day Group marketing teams now have the confidence and capability to use generative AI tools like ChatGPT in their day-to-day, and have a bespoke platform built specifically for their needs in Disco. They can now product high quality content at the volume they need, without compromising quality