From Curiosity to Confidence in Gen AI.

Asahi Lifestyle Beverages
Sector: FMCG
Stage: Activation
Deliverables: AI Immersion Day, hands-on training, use-case roadmap

In a single-day immersion, we up-skilled 30 ALB marketers and surfaced a prioritised AI roadmap that will turbo-charge product innovation and campaign delivery.

INTRODUCTION

  
G’Day Group—operators of over 300 holiday parks across Australia—came to us with a clear intent: become AI-capable, fast. What started as a generative AI training day evolved into a long-term capability uplift, culminating in a custom-built internal assistant, Disco, now used daily by their marketing team.

VISION

Embed AI into the team’s day-to-day—seamlessly and meaningfully. Not as a novelty, but as a core capability that empowers faster, smarter, more creative marketing.

More additional vision words go here. We’ll need if we need this. Might add more detail like this.

Training workshop

Generative AI Enablement Workshop

We designed a full-day immersive workshop held at G’Day Group’s Adelaide HQ, combining structured walkthroughs with hands-on challenges. The session was fast, fun, and practical—focused on solving actual business tasks with new tools.

From First Prompts to Practical Outputs—AI Training That Delivered on Day One

Designed specifically for marketing teams, the workshop was fast-paced and hands-on. Teams tackled real brand challenges using generative AI, with outputs that were immediately usable. We taught advanced prompting, brand-safe copywriting, and visual creation using tools like ChatGPT and Midjourney.

By the end of the day, marketers were already integrating ChatGPT into briefs, email sequences, and even pitch decks—on brand, on message, and in minutes.

“Time Under Tension delivered above and beyond - 100% recommended for your generative AI needs.”

Lahnee White

Chief Marketing Officer at G’day Group

Hands-On Training

Internal AI Assistant – Disco

After the workshop, it was clear: the team didn’t just need skills—they needed infrastructure. So we co-designed Disco, an internal AI marketing assistant that’s now a central part of their day-to-day workflow.

A browser-based tool. Built for speed. Trained on brand.

It writes marketing copy that’s always on-brand, generates creative concepts and campaign starters, builds out visual storyboards for inspiration, and handles the repetitive admin behind briefs and documentation—so the team can stay focused on high-impact work.

Images are all on brand, directly from the G’day brand directory, pulling style, tone of voice. And more to speed up marketing teams efforts.

Designed for zero-friction use with no logins or clutter, it delivers brand-safe outputs through tailored prompt packs and enables instant generation that's editable by anyone on the team.

Adopted across the marketing org within weeks. Still in use. Generating value daily.

SOLUTION

Images are all on brand, directly from the G’day brand directory, pulling style, tone of voice. And more to speed up marketing teams efforts .Images are all on brand, directly from the G’day brand directory, pulling style, tone of voice. And more to speed up marketing teams efforts.