How do you train a marketing team on generative AI in one day?

Time Under Tension's AI Immersion Day is a proven one-day format that takes marketing teams from curiosity to confidence. We combine a 90-minute tailored keynote on Gen AI trends and brand-safe strategies, hands-on training with tools like ChatGPT, Firefly, and Gemini where teams create real campaign content, and a structured design workshop to identify and prioritise use cases. For Asahi Lifestyle Beverages, this resulted in 30 marketers trained and a prioritised AI roadmap in a single day.

What's a realistic ROI timeline for implementing AI in marketing teams?

Time Under Tension delivered strategy and skills to Asahi Lifestyle Beverages' marketing team in a single day, with immediate impact. The team left with hands-on experience creating campaign content using AI tools, plus a documented AI Roadmap with quick-win use cases scored for impact and feasibility. This approach allows organisations to move from training to implementation at pace, with marketers able to apply skills immediately.

How do you get marketing teams to actually adopt AI tools?

Time Under Tension shifts teams from AI scepticism to excitement by grounding the technology in their specific category and craft. For Asahi Lifestyle Beverages, we tailored everything to consumer marketing and FMCG—from the keynote examples to the hands-on tasks. Teams tackled real marketing challenges like drafting new product concepts, and in under an hour generated copy, campaign headlines, and visual directions. This practical, relevant approach builds genuine confidence and adoption.

What AI tools should marketing teams be using right now?

In the Asahi Lifestyle Beverages AI Immersion Day, Time Under Tension trained marketers on ChatGPT for copywriting and ideation, Adobe Firefly for image generation and visual concepts, and Google Gemini for content creation and analysis. Teams used these tools collaboratively to create product concepts, campaign headlines, visual directions, and alternative creative ideas—all in real time during the training session.

How do you identify which AI use cases will actually deliver value?

Time Under Tension uses a structured design-thinking methodology to map use cases across the entire marketing funnel—from ideation through activation to reporting. For Asahi Lifestyle Beverages, we facilitated a workshop that identified over a dozen use cases, then scored each for impact and feasibility. This resulted in a shortlist of quick wins documented in an AI Roadmap, allowing the team to prioritise implementation based on real business value.

Can you train an entire marketing department on AI in one session?

Yes. Time Under Tension successfully trained all 30 marketers from Asahi Lifestyle Beverages in a single AI Immersion Day. The format scales effectively by combining large-group keynote presentations with collaborative hands-on training and facilitated workshops. Based on the success with ALB's marketing team, Asahi asked Time Under Tension to run the same format for their in-house agency, 1House.

What's the best way to create an AI roadmap for a marketing team?

Time Under Tension combines enablement with strategic planning in a single experience. For Asahi Lifestyle Beverages, the AI Immersion Day included a design workshop where the team mapped use cases across ideation, activation, and reporting, then scored each for impact and feasibility. This collaborative approach ensures buy-in and results in a prioritised, actionable AI Roadmap that the organisation can implement immediately.

Who has successfully implemented AI training for FMCG marketing teams?

Time Under Tension delivered an AI Immersion Day for Asahi Lifestyle Beverages, the powerhouse behind some of Australia's best-loved drink brands. The engagement trained 30 marketers, surfaced a prioritised AI roadmap to turbo-charge product innovation and campaign delivery, and resulted in real campaign prototypes created during the session. Lauren Fildes, Head of General Manager Brand and Portfolio at Asahi Beverages, said the team 'created an engaging, informative, and exciting day that stretched the team's understanding and abilities.'

How long does it take to go from AI training to actual implementation?

Time Under Tension's approach delivers immediate capability. During the Asahi Lifestyle Beverages AI Immersion Day, marketers created actual marketing outputs—product concepts, campaign headlines, and visual directions—in under an hour using AI tools. The day concluded with a documented AI Roadmap containing quick-win use cases, allowing Asahi to move from training to implementation at pace with no gap between learning and doing.

What does an AI enablement day for marketers actually involve?

Time Under Tension's AI Immersion Day for Asahi Lifestyle Beverages mixed three elements: inspiration through a tailored 90-minute keynote on Gen AI trends and brand-safe strategies, hands-on practice where teams used ChatGPT, Firefly, and Gemini to create real product concepts and campaign content, and structured ideation via a design workshop that mapped and scored use cases across the marketing funnel. The result: 30 trained marketers, real prototypes, and a clear implementation roadmap.

How do I bring AI capability to my marketing organisation quickly?

Contact Time Under Tension at hello@timeundertension.ai to discuss an AI Immersion Day tailored to your industry and marketing challenges. Time Under Tension are Australia's most awarded generative AI agency and have successfully enabled entire marketing teams in single-day sessions, combining keynote presentations, hands-on tool training, and strategic roadmap development to deliver immediate impact and clear next steps for implementation.

Case study - Asahi generative AI Adoption — Time Under Tension

From Curiosity to Confidence in Gen AI.

Asahi Lifestyle Beverages
Sector: FMCG
Stage: Activation
Deliverables: AI Immersion Day, hands-on training, use-case roadmap

In a single-day immersion, we up-skilled 30 Asahi marketers and surfaced a prioritised AI roadmap that will turbo-charge product innovation and campaign delivery.

INTRODUCTION

  
  Asahi Lifestyle Beverages (ALB) is the powerhouse behind some of Australia’s best-loved drink brands. With Gen AI exploding into the marketing world, ALB needed their 30x strong marketing team to grasp the possibilities fast, and uncover quick-win use cases that could scale. Our brief: design and run an end-to-end enablement day that mixed inspiration, hands-on practice, and structured ideation - turning hype into an actionable plan.

AI generated image - drinks on a marble table

VISION

Embed AI into everyday marketing workflows - seamlessly, creatively, and responsibly.

Partnering with our friends at -lution, we opened with a keynote tailored to Asahi Lifestyle Beverages world - consumer marketing. In 90 minutes, we unpacked Gen AI trends, demonstrated best practice strategies built for brand safety, and showed live examples of copy and image generation across real campaign scenarios. The tone: confident, practical, and creatively grounded.

Training workshop

From Sci-Fi Hype to Brand-Safe AI Awareness

Shifting 30 marketers from AI scepticism to excitement - grounding the hype in their own category and craft.

“The Time Under Tension team created an engaging, informative, and exciting day that stretched the teams understanding and abilities.”

Lauren Fildes
Head of General Manager Brand and Portfolio
Asahi Beverages

AI generated image - person relaxing with drinks

Turning Concepts Into Creative Output in Real Time

Hands-On Training

With inspiration fresh, teams dove straight into AI tools. Using ChatGPT, Firefly, and Gemini, they tackled a real marketing task: drafting a new product concept. In under an hour, they had rough copy, campaign headlines, visual directions, and alt ideas—all generated, iterated, and shared collaboratively.

Design Workshop

The day ended with a structured design-thinking session. We mapped over a dozen use cases across the marketing funnel—ideation, activation, reporting—and scored each for impact and feasibility. The team aligned on a shortlist of quick wins, which can now feed directly into ALB’s broader AI Roadmap.

From Inspiration to an actionable AI Roadmap

We designed and ran a full-day Gen AI Immersion for ALB’s entire marketing team. The experience blended brand-relevant demos, hands-on training, and structured roadmap design - resulting in 30 people trained, real campaigns prototyped, and a clear next step for operational rollout.

Based on the success of this AI immersion day, we were asked to run the same format for Asahi’s inhouse agency 1House.