From AI Curious to AI Capable.
G'Day Group
Sector: Tourism, vacation
Stage: Activation → Operationalisation
Deliverables: Gen AI Enablement Workshop + Internal AI Product Build
INTRODUCTION
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Asahi Lifestyle Beverages (ALB) is the powerhouse behind some of Australia’s best-loved drink brands. With Gen AI exploding into the marketing world, ALB needed their 30x strong marketing team to grasp the possibilities fast, and uncover quick-win use cases that could scale. Our brief: design and run an end-to-end enablement day that mixed inspiration, hands-on practice, and structured ideation—turning hype into an actionable plan.
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Modern closed wooden Australian cabin in the Australian rainforest, with sunlight shining through the leaves and trees. Parents looking after and playing with their child, kids running around.
VISION
Embed AI into everyday marketing workflows—seamlessly, creatively, and responsibly.
More additional vision words go here. We’ll need if we need this. Might add more detail like this.
Shifted 30 marketers from AI scepticism to excitement—grounding the hype in their own category and craft.
Dozens of ideas prioritised and shortlisted of Gen AI initiatives—ready for squad testing and scale.
OUR WORK
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