FAQs

What is Time Under Tension?

Time Under Tension is Australia's first generative AI experience agency. We help businesses elevate customer and employee experiences using cutting-edge generative AI technology. Our team combines deep digital expertise with the latest AI innovations to create bespoke solutions that drive efficiency and growth.

What is generative AI?

Generative AI is a revolutionary technology that can create new content including text, images, videos, and audio from simple prompts. Unlike traditional AI that analyses existing data, generative AI produces original content. ChatGPT is just the tip of the iceberg - the technology spans text generation, image creation, video production, voice synthesis, and more.

How is generative AI different from traditional AI?

Traditional AI typically analyses data to provide insights or make predictions. Generative AI creates entirely new content. For example, traditional AI might analyse customer data to predict purchasing behaviour, while generative AI can write personalised marketing copy, generate product images, or create custom videos for each customer.

What are Large Language Models (LLMs)?

Large Language Models are AI systems trained on vast amounts of text data to understand and generate human-like language. Examples include GPT-4, Claude, and Gemini. These models power applications like ChatGPT and can perform tasks ranging from writing emails to coding software and answering complex questions.

What services do you offer?

We provide comprehensive generative AI services across three core areas:

Inform: Presentations and keynotes about generative AI to client groups and industry forums, plus hands-on training sessions for advanced prompting and AI tool usage.

Design: Tailored workshops to identify generative AI use cases across your business, including business opportunity mapping and generative AI blueprints.

Create: Software development using generative AI tools such as Large Language Models, creative design and marketing solutions, plus custom gen AI application development.

What is Peak?

Peak is our custom-built SaaS generative AI platform designed specifically for marketing teams. It features over 40 pre-built "Skills" that handle complex AI tasks behind the scenes, allowing marketing professionals to leverage state-of-the-art generative AI models without becoming AI experts or prompt engineers.

What industries do you work with?

We've delivered industry-first generative AI solutions to leading Australian companies across retail, government, financial services, healthcare, automotive, entertainment, and lifestyle sectors. Our clients include Baby Bunting, King Living, Asahi, NBCUniversal, ScotPac, and Queensland Government.

How does your pricing work?

We offer flexible engagement models including fixed-price tactical requirements, one-off enablement sessions, and our comprehensive four-week Generative AI Design Sprint. Our Design Sprint combines all three service areas (Inform, Design, Create) to accelerate AI-driven change in your organisation.

What is the Time Under Tension Collective?

The Collective is our network of highly talented AI specialists spanning strategy, healthcare, advertising, copywriting, photography, and creative innovation. This model allows us to connect clients with specific expertise while maintaining the agility of a boutique agency.

How do you ensure responsible AI use?

We're committed to seeing AI used responsibly, sustainably, and ethically. Our Responsible AI Charter, based on Australia's AI Ethics Principles, ensures all our solutions prioritise transparency, privacy, fairness, accountability, sustainability, and intellectual property respect.

How do I get started?

Contact us at hello@timeundertension.ai to discuss how we can help inform your teams, design generative AI use cases, and create efficiency and growth for your company. We'll work with you to identify the best approach for your specific needs and objectives.