Hello Disco

G’day Group wanted to accelerate AI usage to support their internal marketing workflows. Together, we created an innovative end-to-end, AI-powered marketing solution, Disco.

Disco is an intuitive web-based interface for managing end-to-end marketing tasks

“We have an ambition to rapidly grow our market share and elevate our brand fame. Pursuing emerging generative AI technologies like Disco supports our vision to penetrate more deeply into Australia’s domestic tourism market.”
— Lahnee White, CMO G’day Group

Want to dance too?

Disco’s dancing!

A fully featured AI-powered end-to-end marketing assistant. Helps G’day Group go from zero to campaign hero in minutes.

1

Strategise & create data-rich AI infused data briefs

With minimal prompting, Disco can create high quality briefs and strategies from learned best practices.

A campaign brief document for the G'day Parks app rewards feature, dated May 17, 2024, with sections discussing the feature, timing, budget, key challenges, and solutions, including promoting user engagement and digital presence.

2

Use AI to come up with winning concepts & ideas

On-brand AI-generated ideas in under 30 seconds, from storyboards & strap lines to brainstorms and more.

Table from a digital storyboard showing scenes of people at a park, including a family with a mobile phone, a car at the park entrance, a person using a mobile phone with an app, friends looking at phones, and a family having a picnic, with descriptions for each scene.

3

Create storyboards & moodboards in seconds

With the ideas created, Storyboard Skills can automatically create high-quality visuals.

A drawing of a family of four, including two adults and two children, smiling and looking at a smartphone together.

4

Use natural language for unique insights & trends

Natural language querying of CRM data. If you can think it, Disco can analyse (and visualise!) it.

Pie chart and table displaying insights from Discovery Parks EDM Campaign. Pie chart segmented into four parts: 45% for New Park Features, 30% for Special Offers, 20% for Upcoming Events, and 5% for Other. Table below shows corresponding clicks and percentages for each section.

5

Build your own AI skills, the sky’s the limit!

Over 20+ prebuilt marketing skills and easy to use prompt system to create new ones.

Notification icon with text 'Ideate an integrated marketing campaign' and an arrow.
A digital note with a yellow lightbulb icon and the text 'Ideate blog ideas' with an arrow.
Icon of a yellow wallet or card holder with a menu or list symbol in the top left corner, accompanied by the text 'Create a script (e.g. radio, TikTok) →'.
Mobile phone screen displaying a prompt to create a copy check score.
Black background with yellow graduation cap icon and white text that says 'Educate with virtual CMO' with an arrow.
A black background with a yellow speech bubble icon and white text that says, 'Educate with our brand Q&A'.
Black background with yellow upward trending arrow and white text reading 'Insights for social media growth tactics'.
Black background with increasing arrow icon and white text saying 'Insights from previous marketing campaigns' with an arrow symbol.
Digital note with yellow icons and text that says 'Plan a brief (marketing)'
Digital interface with a yellow icon and the text 'Plan a strategy (content) →' on a dark background.

Ready to make it a G’day, today

End-to-end AI powered marketing skills

Disco has been developed from the ground up, using a “skills” based system. Each skill supports different areas of G’day Group marketing functions and related tasks.

  • Over 20+ marketing skills (and growing daily)

  • Trained on G’day Group best practice content

  • Skills range from briefs to branded asset creation

Multi-brand architecture

G’Day Group comprises a number of leading Australian tourism brands, so Disco was designed to scale, with unique brand management capabilities.

  • Unique tone-of-voice applied to each brand

  • AI trains on learning data specific to each brand

  • Easy to switch between brands

Campaign flow

The Skills have been designed to support G’day Group marketing functions and workflows, from planning and strategy through to creative and campaign analysis.

  • Disco supports end-to-end marketing functions

  • Skills trained on “best-in-class” content

  • Unique Skill-to-Skill chaining allows multiple AI agents to work in synchronisation to an outcome

Latest LLM technology

Disco is powered by the very latest LLM technology from industry leading providers. Skills are flexible and can be switched or auto-select between models with a right model for the right job approach.

  • OpenAI (3.5, 4.0 Turbo, 4o)

  • Google (Gemini 1.5 Pro)

  • Image models (Stability.ai, Dalle-3)

The brains, behind the brains

Disco uses the latest LLM models, including Gemini 1.5 Pro, GPT-4o, Stability.ai and many others.

OpenAI logo and text on a black background
The word 'Gemini' in blue and pink letters with a purple star above the letter 'i', on a black background.
DALL·E logo with a stylized geometric icon and the text 'DALL·E' on a black background.
Stability.ai logo with purple text and a red dot on a black background.

Disco’s got skillz!

Planning skills

AI-assisted planning and strategy skills which draw on past best practice examples to create highly informed, accurate and, consistent briefs.

A document titled 'G'day Parks App Rewards Feature Campaign Brief' with headers like 'The brief, in brief', 'Timings', 'Budget', and '1. Key Challenges and Solutions'. It includes details such as a 2-month timeline, a $50K budget, and discusses strategies to promote a new rewards feature in the G'day Parks app.

Create AI assisted briefs created in under 30 seconds

A digital interface displaying a yellow notepad icon and the text 'Plan a brief (content) →' in white on a black background.
Notification prompt with a yellow megaphone icon and the text 'Plan a strategy (media outlet) →'.
Digital interface with a yellow lightbulb icon and the text 'Plan a brief (creative) →'.
Screenshot of an interface with a black background, yellow icon, and white text that reads 'Plan a strategy (content) →'.
Notification alert with yellow icon and text saying 'Plan a strategy (audience)'
Yellow calendar or notepad icon with the text 'Plan a brief (marketing)'

More skills coming soon…

Ideation skills

AI enabled ideation skills which draw on brand tone of voice and trained on successful campaigns to rapidly create insight driven ideas

A digital storyboard overview of a guide for using Suzie, a virtual assistant at Discovery Parks, showing images of families at a park, arriving at the park, using a mobile app for navigation, discovering attractions, and enjoying a picnic.

Create AI-generated ideas from learned campaigns in seconds

Icon of a loudspeaker followed by the text 'Ideate an integrated marketing campaign' with a right arrow.
A digital interface with a yellow light bulb icon and the text 'Ideate blog ideas' with an arrow pointing right.
Screen displaying a prompt to ideate concepts from a brief, with a yellow lightbulb icon.
Text on a dark background that reads 'Ideate consumer PR ideas' with a yellow lightbulb icon.

More skills coming soon…

Creation skills

AI powered creation skills trained on brand look and feel to rapidly create storyboards and moodboards

Black and white sketch of a family of four, a man, a woman, and two children, smiling and looking at a smartphone together.

Create storyboards using the latest Stability.AI models with ease

Google CoinCheck app interface showing the option to create a copy check score.
Create a visual moodboard
Icon of a yellow radio with text 'Create a script (e.g. radio, TikTok)' and a right arrow.
Screen with a yellow document icon and the text 'Create a media release' with an arrow.
Design interface with a yellow chart icon and the text 'Create a visual storyboard'.

More skills coming soon…

Insights skills

Disco is connected to CRM enabling real time reporting and insights on current and past campaign results

Pie chart showing insights from Discovery Parks EDM Campaign, with segments for New Park Features, Special Offers, Upcoming Events, and Other, accompanied by a table summarizing clicks and percentages for each category.

Generate automated AI analysis of own CRM data

Black background with a yellow upward arrow icon and white text reading "Insights for social media growth tactics" with an arrow symbol.
Insight finder icon and text on a dark background
Black slide with a yellow upward arrow and the text 'Insights from previous marketing campaigns' with a right arrow.

More skills coming soon…

Education skills

Education skills use AI to draw on knowledge from existing documents enabling engaging natural language brand Q&A’s

Screenshot of a digital document discussing key elements of G'day Group's brand identity, including brand essence, purpose, positioning, personality, values, platform, and creative executions, with links to related documents.

Conduct natural language Q&A’s with brand content

Dark background with a yellow graduation cap icon and white text that reads 'Educate with virtual CMO' with an arrow pointing right.
Online advertisement for virtual park managers with an icon of a graduation cap.
A black background with a yellow chat icon and the text "Educate with our brand Q&A"

More skills coming soon…

✺ Frequently asked questions ✺

  • Disco is built on Azure / Node / React.

  • Stability, Dalle, OpenAI and Gemini

  • Disco works using prompts behind the scenes to achieve set tasks (Skills).

  • Ok, not a question, but we love Disco too!

  • Yes! We have many exciting new Skills being developed right now

  • Disco was built by Time Under Tension, as part of a project for G’Day Group.