Responsible AI Charter
We are committed to seeing AI used in a responsible, sustainable and ethical way, to advance humanity safely.
About our Responsible AI Charter
Our Responsible AI Charter is used at the core of all solutions and guidance we provide our clients. They are based on Australia’s AI Ethics Principles.
Transparency
To be clear about when and how AI is used.
Communicate clearly when AI is in use, ensuring users are informed about AI interactions in our solutions and services.
Fairness
To ensure equity and inclusivity in the AI experiences we create.
Perform bias audits and engage in ethical prompt engineering, creating diverse and equitable AI experiences.
Sustainability
To minimising the environmental impact of our solutions.
Opt for efficient AI models that balance performance with minimal environmental footprint.
Privacy
To prioritise the protection of user data.
Use end-to-end encryption and anonymise training data, prioritising privacy and security in our AI applications.
Accountability
To provide clarity over responsibility for our AI's outcomes.
Establish a transparent feedback system, addressing user concerns promptly and effectively.
IP Respect
To be are vigilant in respecting intellectual property rights.
Identify and mitigate potential IP infringements in AI model usage, ensuring respect for intellectual property rights.