Why did you choose the name "Time Under Tension"?

The name comes from fitness training principles. With consistent and controlled "time under tension" you can grow and develop your muscles through physical training. Similarly, training an AI model requires focus, energy and time. The results of a well-trained muscle (or AI model) are power, speed and agility. Hence, Time Under Tension.

Who are the founders of Time Under Tension?

Time Under Tension was co-founded by three experienced digital veterans: Tim O'Neill, Tim Fouhy, and Jason Ross. All three founders bring over 20 years of digital experience, having previously co-founded Reactive (which was acquired by Accenture Interactive) and served as Managing Directors at Accenture Interactive.

What is the Time Under Tension Collective?

The Collective is our network of highly talented AI specialists spanning strategy, healthcare, advertising, copywriting, photography, and creative innovation. This model allows us to scale through a select mix of retained team members and skilled collective members, connecting clients with specialist expertise while maintaining the agility of a boutique agency.

What makes Time Under Tension different from other agencies?

We're 100% focused on generative AI applications for customer and employee experiences. Our advisory team work with Australia's leading brands to help them embrace generative AI safely. Our technical team are building custom gen AI powered products, that are delivering real results (not just proof of concepts)

What awards has Time Under Tension won?

Time Under Tension are privileged to have been recognised as winners or finalists in many award programs such as Pause Awards, Mumbrella Awards, B&T Awards and Finder Awards

What services does Time Under Tension offer?

We offer inspiration sessions, education and training and consulting services to help you understand what is possible. Our technology team builds custom gen AI powered applications to bring this potential to life and provide value to your company.

About - Generative AI Experience agency — Time Under Tension

  
  A new breed

  of agency,

  built for the

  AI era.

We’re an award winning AI-agency powering LLM/AI adoption for some of Australia’s leading brands and companies. Made up of engineers, strategists, creatives (and AI) building award-winning customer and employee experiences.

The co-founders of Time Under Tension - Tim F, Tim O and Jason

Time Under Tension was founded by three digital leaders with more than 20 years of experience each.

Before launching the agency, they co-founded Reactive - later acquired by Accenture Interactive - and went on to serve as Managing Directors within Accenture Interactive.

Today, that experience is focused entirely on helping organisations understand, adopt and build with generative AI.

Experience behind the innovation. Founders with 20+ years experience each

FOUNDING

FOUNDING

Intelligence is built under pressure.

With a consistent and controlled amount of time under tension, muscles adapt, grow and become stronger through physical training.

We believe intelligence works much the same way. Training an AI model requires focus, energy and time — sustained exposure to the right challenges and the right inputs. The result, like a well-trained muscle, is greater power, speed and agility.

Hence, Time Under Tension.

We offer inspiration sessions, education and training and consulting services to help you understand what is possible. Our technology team builds custom gen AI powered applications to bring this potential to life and provide value to your company.
The name comes from fitness training principles. With consistent and controlled "time under tension" you can grow and develop your muscles through physical training. Similarly, training an AI model requires focus, energy and time. The results of a well-trained muscle (or AI model) are power, speed and agility. Hence, Time Under Tension.
Time Under Tension was co-founded by three experienced digital veterans: Tim O'Neill, Tim Fouhy, and Jason Ross. All three founders bring over 20 years of digital experience, having previously co-founded Reactive (which was acquired by Accenture Interactive) and served as Managing Directors at Accenture Interactive.
The Collective is our network of highly talented AI specialists spanning strategy, healthcare, advertising, copywriting, photography, and creative innovation. This model allows us to scale through a select mix of retained team members and skilled collective members, connecting clients with specialist expertise while maintaining the agility of a boutique agency.
We're 100% focused on generative AI applications for customer and employee experiences. Our advisory team work with Australia’s leading brands to help them embrace generative AI safely. Our technical team are building custom gen AI powered products, that are delivering real results (not just proof of concepts)
Time Under Tension are privileged to have been recognised as winners or finalists in many award programs such as Pause Awards, Mumbrella Awards, B&T Awards and Finder Awards