Amotiv gen AI hackathon
From AI curiosity to working prototypes in 48 hours
The challenge
Amotiv brought together 70 people from across its businesses with a clear goal. Move beyond curiosity and start applying generative AI in a practical, meaningful way.
There was a mix in the room. Some had experimented with AI tools. Others were starting from zero. The opportunity was obvious, but the path forward wasn’t.
The approach
We designed a multi-phase engagement to take the team from inspiration through to execution.
1. Inspiration session
We kicked things off with an Inspiration session to ground the team in what is possible with generative AI, tailored to Amotiv’s context. This set the tone and created momentum.
2. Design workshop + training
Next, we worked with the team to identify real use cases across the business. This was paired with hands-on training in tools like ChatGPT, ensuring everyone had the baseline capability to contribute.
3. 2-day AI Hackathon (Melbourne)
This is where things really clicked. We facilitated a full day hackathon, bringing cross-functional teams together to build real solutions. Small “hacker teams” formed around key opportunity areas and got to work designing, building and testing AI-powered prototypes.
What was built
In a short space of time, teams moved from ideas to working concepts across areas including:
Customer journey and experience (Sales & Marketing)
AI learning platforms (Learning & Development)
Virtual assistants (People & Culture)
Importantly, these weren’t theoretical. Teams built functioning prototypes and early-stage AI agents.
The outcome
The shift over 48 hours was significant. People who started as complete novices were building and presenting working AI solutions. The energy in the room was high, but more importantly, the output was real and actionable.
The hackathon created:
A pipeline of validated AI use cases
Working prototypes to take forward
A step-change in team capability and confidence
Strong alignment across the business on where AI can deliver value
This is exactly where organisations start to move from experimentation to adoption.
Client feedback
“It has been a highly positive experience at Amotiv. The energy in the room and the focus on building real-world AI use cases and solutions over an intensive 24-hour period were exceptional. The level of engagement and progress was particularly impressive, with many participants starting as novices and quickly developing a strong understanding, opening their eyes to the possibilities ahead.”
Tim Madden, Senior Manager | Innovation & Strategy, Amotiv
“I found the session with Time Under Tension to be extremely valuable. We generated strong ideas, developed new skills, and it was impressive to see how quickly and effectively the teams brought concepts to life and delivered their pitches. The outcomes included customer improvement initiatives, internal efficiency opportunities, and skills-based learning, all of which provide a strong foundation to take forward and invest in.”
Paul Jreige, Chief Technology Officer, Amotiv
What’s next
The focus now shifts to taking the strongest concepts from the hackathon and turning them into production-ready solutions. This is the moment where AI stops being interesting, and starts accelerating the entire business.
Time Under Tension works with organisations to move from AI curiosity to real outcomes through a structured approach of inspiration, design and creation. If you want to learn how, please contact us.