Helping an electronics giant enter the AI arena

Panasonic Australia

Sector: Electronics & Appliances
Stage: Activation → Ideation
Deliverables: Inform Session, Hands-on Training, Design Workshop, AI Roadmap

In one day we inspired, trained and aligned Panasonic’s product and marketing teams, producing a clear, prioritised roadmap of practical generative-AI opportunities.

INTRODUCTION

  
    
  Panasonic Australia’s product and marketing organisation
  sits at the heart of a diverse consumer-electronics portfolio.
  With generative AI reshaping everything
  from R&D
  to campaign execution,
  leadership demanded a fast, organisation-wide jump-start.
  They wanted their people
  to understand the art of the possible,
  build foundational skills
  and leave 
  with a concrete list of AI opportunities -
  without disrupting day-to-day delivery.

  
  

VISION

Embed generative AI into every Panasonic product and campaign decision - seamlessly, responsibly and creatively.

Time Under Tension designed an intensive AI Enablement Day that combined inspiration, education and co-design, giving 30-plus cross-functional team members the knowledge and confidence to begin turning AI curiosity into competitive advantage.

Inform & Inspire

Demystifying Generative AI Through Real-World, Industry-Ready Examples

We replaced buzzwords with real-world context, helping 30+ team members develop a shared language and baseline understanding — creating a unified foundation for AI adoption across product, marketing, and digital teams.

Cut through hype to give teams a clear, shared understanding of AI’s real-world potential.

We began with a high-energy keynote reframing how generative AI fits inside a product-led business. The 90-minute session grounded AI in Panasonic’s world, showing real consumer electronics use cases and campaign workflows. Live demos of tools like ChatGPT, Midjourney, and video generation made the tech feel practical and immediate — not distant or theoretical.

Hands-On Training

Small-Group Drills That Turned Curiosity Into Practical Know-How

After the keynote, we shifted into action. Teams joined breakout sessions to apply AI tools to real tasks — writing prompts, generating product images, and testing workflows. These guided, fast-paced drills gave space to build skill without pressure. By the end, participants weren’t observing AI — they were using it with confidence.

Built confidence by turning AI theory into hands-on experience teams could actually apply.

Tapping Into Institutional Knowledge to Surface What Really Matters

Co-Design Workshop

We closed with a collaborative sprint focused on uncovering high-impact AI opportunities. Using Time Under Tension’s custom workshop methods, cross-functional teams mapped challenges, explored solutions, and scored ideas by impact and feasibility. The result: a focused, 12-point roadmap grounded in real business needs — not just theoretical ideas.

SOLUTION

We designed and delivered a one-day AI Enablement experience that reached 75+ Panasonic staff across product, marketing, CX, and digital. The day combined tailored inspiration, guided hands-on training, and a co-design sprint that surfaced 12 ready-to-run AI use cases. It was practical, energising, and grounded in Panasonic’s real-world challenges - leaving teams more aligned, more confident, and equipped to take action.