King of furniture, to King of Gen AI.

King Living

Sector: FURNITURE
Stage: Activation → Operationalisation
Deliverables: AI training, co-design workshop, AI roadmap, product-image Gen-AI API, generative-video R&D

In just weeks, King Living moved from AI curiosity to running production-grade generative tools that elevate imagery, marketing and employee experience.

INTRODUCTION

  
    
  King Living - Australia’s iconic, family-owned furniture company
  with showrooms on four continents -
  wanted to future-proof its century-brand ambition
  by embedding generative AI
  across customer and employee experience.
  We partnered with King Living,
  delivering rapid enablement
  while de-risking adoption.

  

VISION

Embed AI into day-to-day craft - so every sofa’s story is elevated, effortlessly.

Embed generative AI as a core capability across the business - powering faster decisions, elevating customer and employee experiences, and scaling creativity without increasing complexity.

Inform & Inspire

From Curiosity to Coordination: Turning Awareness into Action

We began with two tailored “Inform” sessions for 50+ staff across product, marketing, ops and digital. These focused on demystifying generative AI with real demos, industry examples and a clear framework for experimentation. With a shared base in place, we moved into a fast-paced executive workshop—where leaders identified nine priority use cases across campaigns, operations and data, each scored by feasibility and value.

Equipped 50+ staff across product, marketing, ops, and digital with hands-on AI understanding—then aligned King Living’s executive team around nine priority use cases, creating a shared direction for roadmap, ownership, and delivery in just days.

50 staff up-skilled in 1 day. Teams to Executive-Backed Action Plan.

“We’ve had an inspiring two days learning about all things generative AI… Thank you to the Time Under Tension team for sharing your knowledge and helping inspire our team”

Leonardo Alvarez
Chief Digital Officer, King Living

A Fast-Turnaround Blueprint to Guide Implementation, Budget, and Data Planning

AI Roadmap

In under a week, we translated those use cases into an actionable roadmap. Each initiative was documented with prerequisites, likely effort, business owner, and data needs. We also mapped technical dependencies and recommended next steps. The result: a shared AI adoption plan, giving King Living a clear path from ideas to integration.

Rapid Prototype

Built a Working Image Enhancement Pipeline in Under a Week

Moving quickly from roadmap to reality, we developed a generative image pipeline that transformed raw warehouse photos into polished, campaign-quality visuals. In just five days, King had a working MVP powered by custom-trained models, converting everyday shots into showroom-grade imagery—consistent with brand direction and lighting.

The challenge was to modify images taken from an iPhone in a warehouse, into web-ready and brand compliant images. The solution was an API end-point that King Living incorporated into an iPhone app, which uses AI for post-production of the images and then publishes them to the Shopify store.

From Raw to Remarkable

Deployed as an API Connected to Real Business Systems

Production Integration

We hardened the MVP into a production-ready microservice. The image-enhancement API was fully integrated into King’s warehouse management app and eCommerce platform, enabling staff to generate clean, high-res hero images as part of their day-to-day workflow - with zero design bottleneck.

Exploring Generative Video to Tell Richer Product Stories

Ongoing R&D

With static imagery now running live, we’ve been exploring R&D generative video. Early experiments using Runway and in-house models are showing promise in creating dynamic, campaign-quality footage automatically. This work supports King’s ambition to tell richer product stories while scaling creative operations.

SOLUTION

We partnered with King Living working closely with their leadership team, delivering rapid enablement and real-world results. Over just a few weeks, we trained staff, co-designed high-value use cases, and delivered production-ready tools — including a generative image API now integrated directly into King’s warehouse and e-commerce workflows.