Making aged care easier & personalised.
Five Good Friends
Sector: AGED CARE / Disability Support
Stage: STRATEGY → BUILD → LAUNCH
Deliverables: AI HELP PLANNER, WEBSITE REBUILD, DESIGN SPRINT
We transformed how Australians access home care - turning a complex, regulation-heavy system into a simple, conversational experience that generates personalised support plans in seconds.
INTRODUCTIONFive Good Friends is rethinking how Australians access aged care as increasing regulation and system complexity make it harder than ever to understand what support is available. For most people, navigating aged care means piecing together fragmented information, with little clarity on eligibility, cost, or next steps. Not a usability problem - a structural one.
VISIONMake accessing aged care as simple as a conversation.
The goal was to remove friction at the point of entry - replacing static information and fragmented pathways with a guided experience that understands each person’s needs, eligibility, and budget in real time.
GENERATIVE AI DESIGN SPRINTFrom idea to working AI in two weeks
We worked with the Five Good Friends team to identify high-impact AI opportunities across the member journey, then rapidly validated one of the strongest ideas with a working prototype in just two weeks. This created immediate alignment, proved feasibility, and set the foundation for full-scale implementation.
“Time Under Tension has been instrumental in transforming how we think about and implement generative AI at Five Good Friends. From our initial Gen AI Design Sprint that mapped out our strategy, through to our rapid website rebuild using an AI-first approach, they've consistently delivered beyond expectations.”
Simon Lockyer
CEO, Five Good Friends
From hundreds of combinations of home-care support. To answers personalised to your needs and that of your loved ones.
AI HELP PLANNER
The AI Help Planner uses a short conversation to create personalised FGF care plans within your budget—replacing multiple calls and forms with an immediate, engaging experience.
SOLUTIONIn under 3 months, we helped Five Good Friends move from early-stage AI exploration to a new fully integrated, AI-first website.
The result: a new front door to aged care - where prospective members can understand their options, define their needs, and generate personalised home care plans in a single, guided flow.
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