Last night, Time Under Tension was ranked 13th in SmartCompany’s 2026 Smart50 Awards, recognising Australia’s fastest-growing small and medium businesses. Seeing our name on that list was a proud moment for all of us, and a good reason to pause and appreciate how far we’ve come.
When Jason, Tim and I started Time Under Tension in March 2023, generative AI was opening up an extraordinary range of possibilities. We could see an opportunity to help organisations make sense of the technology and put it to practical use, although I’m not sure any of us could have predicted everything that would follow.
Three and a half years later, we’re working in a field that continues to change at a remarkable pace, alongside a team whose curiosity and commitment make coming to work incredibly rewarding.
We work hard, but what I find particularly exciting is how AI is supercharging the growth and impact of our team. We spend our days helping clients understand what the technology makes possible, while experiencing that change in our own business.
That gives this recognition an added significance for me. Our growth is connected to the very thing we help others explore: how people can use AI to extend their capabilities and take on work that would previously have been difficult to contemplate.
This recognition belongs to our amazing team, whose thinking, experimentation and care are behind the work we do every day. Building a business in a field that changes this quickly asks a lot of people, and we’re fortunate to have colleagues who bring so much energy and thought to it.
Congratulations to the other businesses recognised in this year’s Smart50.
Brad, Tim and Tim at the 2026 Smart50 awards ceremony in Melbourne