Officeworks generative AI Design Sprint
Empowering Creative Teams with AI
Officeworks, Australia's leading office supplies retailer, engaged Time Under Tension to help their Brand Design Team harness the power of generative AI for creative and operational excellence.
The Challenge
Officeworks' Brand Design Team manages a vast portfolio of creative work, from marketing campaigns and product packaging to brand guidelines and compliance checks. They recognised the potential for generative AI to enhance their creative processes and improve efficiency, but needed expert guidance to identify the most practical and impactful applications for their specific workflows.
Our Approach
We first provide an inspiration session (presentation) to the team, showcasing the potential of generative AI for creative teams.
We then ran a tailored Design Workshop with the Brand Design Team, focusing on generative AI use cases directly relevant to their day-to-day creative challenges. The session combined inspiration with practical exploration of the latest AI tools.
Through collaborative exercises, we worked with the team to map their existing workflows and identify pain points where generative AI could make a meaningful difference.
The Results
The session uncovered a diverse range of high-value use cases spanning the creative spectrum. Ideas included using large language models for marketing copy generation, leveraging image generation tools for packaging design concepts, and implementing AI-powered brand compliance checking to ensure consistency across thousands of products and touchpoints.
What made this workshop particularly exciting was the timing. With the rapid advancement of LLMs and image generation models in recent months, many of the ideas identified are immediately actionable. We're now working alongside the Officeworks team to put these use cases into practice, helping them integrate AI tools into their creative workflows and unlock new levels of productivity and innovation.
The enthusiasm and creative thinking from the Officeworks team made this a genuinely collaborative and productive session.