Marta James presenting Weeks to an Hour: a free webinar on agentic AI content workflows
Thursday 12 November 2026, 12:30pm to 1:15pm AEDT (2:30pm NZDT), online
Most marketing teams have tried AI for content. Far fewer have it working across a whole campaign: on brand, consistent and ready for approval.
On Thursday 12 November, Time Under Tension is hosting a free 45-minute webinar with Marta James, Product, Digital Transformation and AI Executive. She will share how a content series that once took four to five weeks now takes under an hour, with people reviewing and approving at every key point.
As Chief Product and Technology Officer at Australian fintech Humbli, Marta led the team that redesigned content production with agentic AI workflows. It took three attempts. Mapping the work showed there was no shared process. Automating single steps made each one faster but barely changed the result. Speed and consistency only came once the team codified its standards and redesigned the workflow end to end.
The session turns that journey into a practical four-step method: Map, Codify, Redesign, Orchestrate. Attendees will learn how to:
map how content really gets made in their team, and where quality slips
codify brand, briefs and standards so AI gets it right from the first step
redesign the workflow instead of automating the steps they already have
build layered quality checks, with people making the final call.
The webinar is designed for heads of marketing, marketing and campaign managers, and content, email and social specialists across Australia and New Zealand. Every attendee will receive a practical workbook to apply the method with their own team.
Marta has spent more than 20 years redesigning customer journeys to make them simpler for customers and easier for teams to run, including leading Toyota Australia’s CRM transformation.
The session runs for 45 minutes. Places are free but limited.