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The humAIn Principles survey results (release #1)

In May 2024, Time Under Tension and Unmade launched a groundbreaking industry survey to explore how AI is reshaping the media and marketing landscape in Australia and New Zealand. Below are the survey findings.

Feel free to share these findings and find our more about the The humAIn Principles here: https://www.humain.au/humain-principles

Pie chart showing organization guidance on generative AI, with 85.48% indicating no or limited guidance (orange) and approximately 14.52% indicating extensive guidance (yellow).
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Pie chart showing organization attitudes toward encouraging or discouraging generative AI usage, with 62.9% encouraging, 30.65% neutral, and 6.45% discouraging, from humAIn and Time Under Tension.
Bar chart showing interest in generative AI by role in organizations. The highest interest is in content creation and generation, followed by creative and ideation, efficiency and automation, data analysis and reporting, strategic planning and promot
Bar chart illustrating areas where generative AI will impact media and marketing, including content creation, data analysis, ideation, media buying, customer service, and other, with content creation having the highest impact.
Pie chart titled 'Sentiments on generative AI use in media & marketing' with three segments: optimistic 69.35%, neutral 22.58%, and pessimistic 8.07%. Logos for humAIn and Time Under Tension are at the bottom.
Bar chart showing percentage of optimism about generative AI by age group, with higher optimism among 35 and over, and the data from HumAIn and Time Under Tension.
Bar chart titled 'What benefits (top 3) do you see in using AI for media and marketing,' with color-coded bars showing increased efficiency, cost reduction, better data-driven decisions, improved personalisation, enhanced creativity, reaching new aud
Bar chart showing top concerns in using AI for media and marketing, with ethical considerations being the most common concern, followed by job displacement and bias & discrimination, and other concerns decreasing in frequency.
Bar chart titled 'Breakdown of those concerned about generative AI ethics, by age.' The chart shows two bars: one for 'Under 34's' with high values, and one for '35's and over' with lower values. Logos for 'humAIIn' and 'Time Under Tension' are at th
Pie chart titled 'Will generative AI replace workers in Marketing & Media', showing 62.9% 'Yes', 27.42% 'No', and 10% 'Unsure'. Logos of HumAIn and Time Under Tension are at the bottom.
Pie chart titled 'Do customers expect transparency about when generative AI is used?' showing 62.90% for Yes, 22.58% for No, and the remainder for Neutral. Logos for 'humAIIn' and 'Time Under Tension' are at the bottom.
Pie chart titled 'Is there sufficient generative AI regulation in place?' with shares labeled 'No,' 'Unsure,' and 'Yes.' 'No' is 79.03%, 'Unsure' is 17.74%, 'Yes' is a small percentage. The chart has logo and legends from 'humAIIn' and 'Time Under Te
Pie chart titled 'Does generative AI enhance or diminish creativity?' showing 56.45% 'Enhances,' 32.26% 'Neutral,' and 11.29% 'Diminishes.' HumAIIn logo, 'Time Under Tension' icon, and legend with color codes for each response.
Bar chart comparing familiarity and optimism of leaders towards generative AI, with one set of bars for others and another for executives and C-suite. The chart shows higher ratings for executives and C-suite in both familiarity and optimism.
Bar chart showing organizational adoption of generative AI, with 'Others' mostly limited adoption and 'Executive / C-suite' split between significant adoption and limited exploration.
Bar chart showing survey results on whether people believe generative AI will replace workers in media and marketing. The chart indicates that most respondents believe AI will replace workers, with a higher percentage in the 'Others' category compare