From AI Curious to AI Capable.

G'Day Group
Sector: Tourism, vacation
Stage: Activation
Deliverables: Gen AI Enablement Workshop + Internal AI Product Build

A full-stack generative AI transformation across G’Day Group’s marketing division. We enabled G'Day Group to embed generative AI into their workflows—starting with hands-on upskilling and culminating in the launch of a bespoke internal AI marketing assistant: Disco.

INTRODUCTION

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  G’Day Group—operators of over 300 holiday parks across Australia—came to us with a clear intent: become AI-capable, fast. What started as a generative AI training day evolved into a long-term capability uplift, culminating in a custom-built internal assistant, Disco, now used daily by their marketing team.

VISION

Embed AI into everyday marketing workflows—seamlessly, creatively, and responsibly.

More additional vision words go here. We’ll need if we need this. Might add more detail like this.

Training workshop

From Sci-Fi Hype to Brand-Safe AI Awareness

We opened with a keynote tailored to ALB’s world—consumer marketing. In 90 minutes, we unpacked Gen AI trends, demonstrated prompt strategies built for brand safety, and showed live examples of copy and image generation across real campaign scenarios. The tone: confident, practical, and creatively grounded.

Shifted 30 marketers from AI scepticism to excitement—grounding the hype in their own category and craft.

“The Immersion Day blew our minds—by lunchtime the team was already producing campaign-ready copy and visuals with AI. The structured roadmap means we can keep the momentum going.”

Lahnee White

Head of Marketing, Asahi Lifestyle

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Hands-On Training

Turning Concepts Into Creative Output in Real Time

With inspiration fresh, teams dove straight into AI tools. Using ChatGPT, Firefly, and Gemini, they tackled a real marketing task: drafting a new product concept. In under an hour, they had rough copy, campaign headlines, visual directions, and alt ideas—all generated, iterated, and shared collaboratively.

Hands-On Training

From Inspiration to a Scored, Actionable AI Roadmap

The day ended with a structured design-thinking session. We mapped over a dozen use cases across the marketing funnel—ideation, activation, reporting—and scored each for impact and feasibility. The team aligned on a shortlist of quick wins, which now feed directly into ALB’s broader AI Roadmap.

Dozens of ideas prioritised and shortlisted of Gen AI initiatives—ready for squad testing and scale.

SOLUTION

We designed and ran a full-day Gen AI Immersion for ALB’s entire marketing team. The experience blended brand-relevant demos, hands-on training, and structured roadmap design—resulting in 30 people trained, real campaigns prototyped, and a clear next step for operational rollout.